Privacy Policy
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Privacy Policy
Privacy Policy
Last updated: [June 2, 2026]
Heart's Cellar (“we”, “us”, “our”) respects your privacy and is committed to handling your personal information carefully and responsibly. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you when you use our website, place an order, send questions to someone, or contact us.
Information we collect
We may collect the following types of personal information:
Contact details, such as your name, email address, phone number, billing address, and shipping address.
Order details, such as the product selected, personalisation details, recipient name, custom Question 10, gift notes, and purchase history.
Respondent information, such as the name and contact details of the person you choose to answer the questions, where you provide that information to us for the purpose of invitation and fulfilment.
Content you submit, such as answers, written stories, voice recordings, uploaded files, photos, messages, and other materials you ask us to include in the final product.
Payment-related information processed through our payment providers.
Technical information, such as device type, browser type, IP address, and website usage information collected through cookies or similar technologies.
How we use your information
We use personal information to operate our website and provide our products and services.
Processing orders, payments, proofs, printing, shipping, and customer support.
Sending invitations, reminders, and progress-related updates connected to a personalised order.
Creating, editing, proofing, producing, and delivering personalised books, audio pages, and related products.
Communicating with you about your order, delivery, proof approval, or support requests.
Improving website performance, preventing fraud, maintaining security, and understanding how visitors use our site.
Sending marketing emails only where permitted and, where required, where you have consented.
When you give us someone else's information
Because our products are designed around one person creating a gift for another, you may provide us with another person's name and contact details so we can send an invitation or help complete the order journey. By submitting another person’s information, you confirm that you have the right to share it with us for that purpose.
If the invited person submits answers, recordings, or other content, we will use that material only to provide the requested product and related service experience unless we clearly ask for separate permission for another use.
How we share information
We do not sell your personal information. We may share information with trusted service providers that help us run the business, including:
Ecommerce and hosting providers, such as Shopify.
Payment processors and financial service providers.
Email and communication providers.
Printing, production, and fulfilment partners.
Shipping and delivery partners.
Technology, storage, analytics, and security providers.
We may also disclose information if required by law, to respond to lawful requests, or to protect our rights, customers, or business.
Cookies and analytics
Our website may use cookies and similar technologies to keep the site functioning, understand traffic, improve performance, and support ecommerce features. You can usually control cookies through your browser settings, although disabling some cookies may affect how the site works.
Data retention
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, handling support, maintaining business records, resolving disputes, and meeting legal or accounting obligations. Hong Kong privacy guidance emphasises that data should not be kept longer than necessary for the purpose for which it was collected.
Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, or disclosure. No website or transmission method is completely secure, but we work with reputable service providers and take practical safeguards appropriate to the nature of the information we handle.
Your rights and choices
Depending on where you live, you may have rights to access, correct, or request deletion of your personal information, subject to applicable law. You may also opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
Children
Our website and products are intended for adults purchasing personalised gifts and keepsakes. We do not knowingly collect personal information directly from children in a way that would require parental consent under applicable law.
International processing
Because we use third-party ecommerce, communications, and fulfilment providers, your information may be processed outside Hong Kong depending on where those providers operate. By using our services, you understand that your information may be transferred to and processed in other jurisdictions, subject to appropriate safeguards where required.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, or legal obligations. The updated version will be posted on this page with a revised effective date.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact us at: hello@heartscellar.com
Privacy Policy
Privacy Policy
Last updated: [June 2, 2026]
Heart's Cellar (“we”, “us”, “our”) respects your privacy and is committed to handling your personal information carefully and responsibly. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you when you use our website, place an order, send questions to someone, or contact us.
Information we collect
We may collect the following types of personal information:
Contact details, such as your name, email address, phone number, billing address, and shipping address.
Order details, such as the product selected, personalisation details, recipient name, custom Question 10, gift notes, and purchase history.
Respondent information, such as the name and contact details of the person you choose to answer the questions, where you provide that information to us for the purpose of invitation and fulfilment.
Content you submit, such as answers, written stories, voice recordings, uploaded files, photos, messages, and other materials you ask us to include in the final product.
Payment-related information processed through our payment providers.
Technical information, such as device type, browser type, IP address, and website usage information collected through cookies or similar technologies.
How we use your information
We use personal information to operate our website and provide our products and services.
Processing orders, payments, proofs, printing, shipping, and customer support.
Sending invitations, reminders, and progress-related updates connected to a personalised order.
Creating, editing, proofing, producing, and delivering personalised books, audio pages, and related products.
Communicating with you about your order, delivery, proof approval, or support requests.
Improving website performance, preventing fraud, maintaining security, and understanding how visitors use our site.
Sending marketing emails only where permitted and, where required, where you have consented.
When you give us someone else's information
Because our products are designed around one person creating a gift for another, you may provide us with another person's name and contact details so we can send an invitation or help complete the order journey. By submitting another person’s information, you confirm that you have the right to share it with us for that purpose.
If the invited person submits answers, recordings, or other content, we will use that material only to provide the requested product and related service experience unless we clearly ask for separate permission for another use.
How we share information
We do not sell your personal information. We may share information with trusted service providers that help us run the business, including:
Ecommerce and hosting providers, such as Shopify.
Payment processors and financial service providers.
Email and communication providers.
Printing, production, and fulfilment partners.
Shipping and delivery partners.
Technology, storage, analytics, and security providers.
We may also disclose information if required by law, to respond to lawful requests, or to protect our rights, customers, or business.
Cookies and analytics
Our website may use cookies and similar technologies to keep the site functioning, understand traffic, improve performance, and support ecommerce features. You can usually control cookies through your browser settings, although disabling some cookies may affect how the site works.
Data retention
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, handling support, maintaining business records, resolving disputes, and meeting legal or accounting obligations. Hong Kong privacy guidance emphasises that data should not be kept longer than necessary for the purpose for which it was collected.
Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, or disclosure. No website or transmission method is completely secure, but we work with reputable service providers and take practical safeguards appropriate to the nature of the information we handle.
Your rights and choices
Depending on where you live, you may have rights to access, correct, or request deletion of your personal information, subject to applicable law. You may also opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
Children
Our website and products are intended for adults purchasing personalised gifts and keepsakes. We do not knowingly collect personal information directly from children in a way that would require parental consent under applicable law.
International processing
Because we use third-party ecommerce, communications, and fulfilment providers, your information may be processed outside Hong Kong depending on where those providers operate. By using our services, you understand that your information may be transferred to and processed in other jurisdictions, subject to appropriate safeguards where required.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, or legal obligations. The updated version will be posted on this page with a revised effective date.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact us at: hello@heartscellar.com